Serial entrepreneur and digital marketing veteran with over a decade of experience founding and advising many consumer retail startups and fashion brands. Previously she was part of the founding team for two retail startups responsible for digital marketing and consumer experience, one of which was acquired by theFind. Susan is passionate about creating innovative and scalable products with a focus on UI/UX design. Her strength lies in bridging the gap between business and technology, while creating solutions on how to best leverage them to align expectations and attain business goals.

With more than 20 years of experience architecting enterprise products and solutions for banking, retail, telecommunications, media, airlines and hospitality, Puneet founded XY Retail with a simple goal to reinvent how software is manufactured, delivered and supported for businesses of all sizes. He was instrumental in envisioning and creating multiple successful products including the acclaimed TIBCO BusinessWorks™ and TIBCO BusinessEvents™.

Alberto is a seasoned entrepreneur with a rich history in global retail expansion, collaborating with notable brands in Europe, Asia, and the Americas. Founder of Fortech, he led its sale to Micros and later spearheaded key growth strategies at Oracle and Aptos Retail. With experience across major luxury names and pivotal roles in market acquisitions, Alberto now channels his expertise into driving XY Retail's growth.